We are searching for an established, full-service agency to manage critical aspects of the programme's visibility outputs, ensuring timely and efficient completion.
Requirements of Job
See below
Request for Proposals RESEMBID & UCCI Marketing & Communications Campaign
PROJECT NAME
Renewable Energy and Sustainable Development Planning for The University College of the Cayman Islands
PROJECT LOCATION
Cayman Islands (Grand Cayman, Little Cayman, Cayman Brac)
PROJECT DURATION
Eight (8) months (April 2023 – April 2024)
IMPLEMENTATION PARTNERS
University College of the Cayman Islands (UCCI), Resilience, Sustainable Energy and Marine Biodiversity (RESEMBID).
DONOR
Resilience, Sustainable Energy and Marine Biodiversity Programme (RESEMBID)
VISION & MISSION: The University College of the Cayman Islands (UCCI) aims to provide higher learning that contributes to the Cayman Islands and global societies by advancing knowledge and developing innovative graduates through educational, cultural, and social institutions activities. Through its strategic partnership with RESEMBID, it will be supported in this mission by creating sustainable human development efforts in Resilience, Sustainable Energy, and Marine Biodiversity.
BACKGROUND INFORMATION: RESEMBID has committed to funding a 12-months programme that supports the sustainable human development efforts of the Caribbean Overseas Countries and Territories (OCTs), which includes the Cayman Islands. The University College of the Cayman Islands intends to serve as a model of a sustainable campus and will improve public environmental education and awareness of sustainability.
The conversion from traditional energy sources to sustainable energy and conservation management is a pressing issue throughout the Caribbean. UCCI wishes to position itself as a key player in leading the change.
UCCI will move toward leading sustainability efforts in the region by developing a sustainability plan with the expected outcome of responsible resource consumption and improved use of renewable energy technologies among the campus and its students.
WHAT DOES THE PROJECT INCLUDE?
Comprehensive Environmental Sustainability Plan (CESP) and ASHRAE level 2 energy audit
Energy efficiency measures in 5 buildings on the UCCI campus
Establishing a 150 kW DC solar array for Sir Vassel Hall
UCCI campus becoming a ‘Living Laboratory’ which informs a Digital Library of data published real time on a dedicated website
Developing sustainable energy knowledge and environmentally friendly practices among students and the public
WHO ARE OUR AUDIENCES?
The audiences for the Renewable Energy and Sustainable Development Planning project at The University College of the Cayman Islands include:
Local community: Engaging and educating the local community in the Cayman Islands about renewable energy and sustainable development initiatives.
Regional Caribbean community: Reaching out to individuals and organizations across the Caribbean region who are interested in accessing and utilizing the data housed in the digital library.
Government: Collaborating with government officials and departments to promote and implement renewable energy and sustainable development policies and initiatives.
Sustainability companies and partners: Engaging with companies and organizations specializing in sustainability to foster partnerships and support for the project.
Schools and educational institutions across the Caribbean: Sharing knowledge and resources with schools and educational institutions to promote sustainable practices and renewable energy education.
Companies within the sector such as Caribbean Utilities Company (CUC): Involving industry stakeholders and companies operating in the renewable energy sector to gather expertise, support, and potential partnerships.
It is crucial to note that the Digital Library is intended to have long-lasting usage and significance across the region. Therefore, efforts should be made to ensure that it remains functional, relevant, and visible even after the project ends. This may involve seeking contingency plans and resources to keep the Digital Library updated and accessible beyond the project's duration.
OBJECTIVE: To execute an awareness building marketing and communications online and offline campaign to promote the RESEMBID project and its outputs within the Cayman Islands to key stakeholders.
PROJECT SCOPE: We are searching for an established, full-service agency to manage critical aspects of the programme's visibility outputs, ensuring timely and efficient completion.
PROJECT DELIVERABLES: The university's project manager and marketing director will lead the project.
The deliverables are as follows:
Development of a comprehensive 8-month communication and marketing campaign that aligns with the program's objectives and effectively reaches the target audiences.
Creation and management of monthly social media content (mixed mediums). Creation of attractive and engaging daily posts, utilizing a mix of static images, videos, and animated GIFs, to effectively communicate with the public and provide relevant information.
Regular, targeted email marketing development and management.
Monthly organic and paid digital marketing across multiple online and social platforms to maximize visibility and reach.
Production of two digital booklets—one at the beginning and one at the end of the project—to inform the public, attract partners, and highlight project successes. Additionally, a limited print run of 1,000 copies will be conducted.
Development of four short videos (1 – 3 minutes) suitable for different online mediums, such as social media (both paid and organic), website, YouTube advertisements, and re-marketing campaigns.
Design and production of three flyers, available in both print and digital formats, to support local and international marketing efforts.
Monthly campaign reporting to the UCCI/RESEMBID team.
QUALIFICATIONS: To qualify for this role, the agency needs to demonstrate the following experience and knowledge:
Government experience (preferred)
Experience in environmental/sustainability (preferred)
Based in the Cayman Islands
Multichannel full-service capabilities.
The agency should have experience in developing deliverables and creating communication/marketing campaigns and social media plans with monthly reviews and communications monitoring.
Demonstrated experience in producing public-facing communication and marketing outputs for a professional client.
Understanding of the university's mission and international context.
Understanding and experience in developing communication and marketing products or written material to appeal to both commercial audiences and our shareholders/audiences.
Demonstrable understanding of the language of sustainability, especially regarding agricultural value chains, smallholder farming systems, and private sector engagement, and knowledge of communication and marketing norms in the sustainability and international business sectors.
Demonstrable and quantifiable experience in increasing impact or engagement by producing communication and marketing materials.
PROJECT TIMELINE: The project will be divided into the following phases:
