|Course #:||PDC 011-1|
|Lecturer:||Patricia Ebanks||Email: PEbanks@ucci.edu.ky|
|Start Time:||Spring 2021||Tel: (345) 623-8224|
|Course Name:||BUSINESS ENGLISH & WRITING|
The purpose of this course is to enable students to communicate effectively in professional business contexts.
Lectures, discussions, in-class assignments, role playing, and group and individual assignments and presentations
Start Date: January 20, 2021
End Date: March 25, 2021
Duration: 8 weeks, at 4 hours each week, totally 32 teaching hours and 16 hours tutorial, totalling 48 hours
Instructional days: Tuesdays and Thursdays
Time: 2 hrs. on instructional days, 5:30 to 7:30 pm
Suggested tutorial: Weekly group or individual tutorials by appointment as needed.
Students will be graded on the basis of mastery of content on a continuous-assessment basis, for a total of 70% of final grade. The remaining 30% of final grade will comprise a group project involving a written critique of an advertisement of students’ choice, at 10%. Students will make a related presentation on the final day of the course, for 20% of the final grade.
Text: Barron’s Business English, Fifth Edition.
Student course evaluation is performed in accordance with guidance issued by the University College.
Achieving “buy in” with customers, peers, and supervisors
Basics of office protocol
Phone protocols and meeting procedures
Meeting procedures/role play
Practicum: Core Rule 1 for persuasion
Assignment: practise Core Rule 1 and report.
Handling a company’s correspondence
Assignment 1: Draft a standard business letter
Practicum: Core Rule 2 for persuasion
Assignment 2: Practise Core Rule 2 and report
Achieving authenticity in report writing
Identifying essential ideas and lines of thought
Reports and news articles
Practicum: Core Rule 3 for persuasion
Assignment: Practise Core Rule 3 and report.
Practicum: Core Rule 4 for persuasion practicum
Assignment: Practise Core Rule 4 and report.
Fallacies, ambiguity, verbosity, clichés, tautology, colloquialism
Analysing and critiquing advertisements
Practicum: Core Rule 5 for persuasion
Assignment 1: Practise Core Rule 5 and report
Assignment 2: write a critique of an advertisement of your choice, due on Tuesday, March 9
Objective writing in work context
Written Ad Critique due
Feedback on Ad Critique
Practicum Core Rule 6
Assignment: Practise Core Rule 6 and report.
Practicum Core Rule 7
Assignment 1: Due final day: Presentation based on critique.
Assignment 2: Practise Core Rule 7 and report
Review of presentation skills
Practicum Core Rule 8
Review of achieving “buy in” / Role playing
Practice presentation and feedback
Oral group presentations based on critique